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Buying at the end of the month can translate into huge savings on a new car
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Car salespeople have monthly quotas & goals, which means they are even more eager to make sales at the end of each month. Just by showing up at this time could mean a few extra thousand dollars off the price of your car purchase.
As always, do your research and shop ahead of time so you know exactly what you want and what you are willing to pay, and then take advantage of the timing to negotiate more effectively.