Comparison shopping is one of the best ways to save money at the grocery store as the shelves are filled with competing products. Brand loyalty is understandable for some grocery items, like those with a unique flavor (e.g. ketchup, cola.) But, for others (e.g. paper goods, pasta) it is more valuable to be flexible with brands and let the price drive the purchase.
In the past few years generically labeled products (store brands) have greatly improved their quality, so do not immediately avoid them. Plus, many supermarkets offer a satisfaction guarantee on the store brand goods, which means it can be returned after you’ve tried it. Check with your local store to see if this option is available to you.
|A LOZO expert posted this tip.|